Flash mob psychology
Edit: This post is a rather old, I just found it in my post list and noticed I had forgotten to publish it.
Just "witnessed" a flashmob at Stockholm Central. And by "witnessed" I mean it failed mierably. The wierd thing is that I knew it would fail and I was only there because I was on the way to work anyway. So why did it fail?
"Stomp Flash Mob
Create confusion and joy in the morning stress! Wednesday December the 3:d, Morgonpasset arranges their very own flash mob in central stations all over the country. At exactly 08:10 we will start clapping or stomping the rhythm in the morning rush. Let us make this morning into an unforgettable experience!"
OK, what was the problem?
- Vagueness 1 - "Exactly 08:10" sounds pretty exact, but it is not. Everyone has their own watch (or cell phone or sun dial or whatever). Had they said "Exactly 08:10 according to the central station clock" there would be no doubt. And most of all: there would be no doubt in anyone's mind that everyone else knew the correct time to start.
- Vagueness 2 - "start clapping or stomping the rhythm". Stomp or clap? And to what rhythm? As it was called a Stomp Flash Mob I'd suggest skipping the clapping. And as for the rhythm, either make sure a clear rhythm is present or state that the goal is a single stomp.
- Time - The mob was announced (I base this on the Facebook wall post dates) just 9 or 10 days before it was supposed to occurr. Too little time for it to obtain a large following.
- "Shyness" - All the unceritanty in the flash mob definition above creates an unceirtanty in the potential participants. "Will I be the only one?". This will make people wait just a second extra in fear of looking like a fool. The "Will I be the only one?" question is one of the features of a flash mob that makes it exiting and interesting, but if the doubt is too large, it will just fail miserably.





